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Although many claims that the LGBT community is more affluent when compared to heterosexual consumers, research has proved that false. Will any content still get produced with only with us in mind? Non-heterosexuals tended to be younger, and this was especially the case for bisexual women and gay men, whose average ages were 32 and 36 respectively, compared to an average of 47 among heterosexuals. The triangle became a symbol for the gay community after the Holocaust. A study of 8, British men found that 6. This paper shows how new thinking—driven by market data and segment focused marketing theories—can change the gay and lesbian marketing paradigm. The LGBT community has been recognized for being one of the largest consumers in travel.

In contrast, the percentage who reported ever having a same-sex partner increased. A Gallup poll concluded that 4. Later Adulthood 7. In a random survey of 6, Norwegians, 3. Of men, 2. How did it get there?

New Idea. LGBT portal. Canadians aged 18—34 were much more likely to identify as LGBT Excerpt Lesbian, gay, bisexual, and transgender LGBT individuals experience unique health disparities.